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The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challenges, with the solid backing offered in this practical book. Despite their being visible, valuable, and expensive components of public and academic library collections, electronic resources remain somewhat mysterious to many librarians. How do you deal with vendors, how do you decide which e-resources to buy, how do you optimize access for remote users, and perhaps most importantly, how do you motivate your public to use…mehr
The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challenges, with the solid backing offered in this practical book.
Despite their being visible, valuable, and expensive components of public and academic library collections, electronic resources remain somewhat mysterious to many librarians. How do you deal with vendors, how do you decide which e-resources to buy, how do you optimize access for remote users, and perhaps most importantly, how do you motivate your public to use them?
Created by three front-line practitioners, this guide answers all of those questions and more, offering practical advice to information professionals involved in any aspect of electronic resource management-from selecting, acquiring, and activating to managing, promoting, and deselecting. It features clear instructions along with definitions, checklists, FAQs, and sidebars comprising sensible tips and anecdotal asides for the involved librarian. Written in a lively style and brimming with helpful information, this is the guide you'll wish you had in library school, and a resource you will refer to again and again.
Jessica Zellers is a freelance public librarian and author, living in Asheville, NC.
Inhaltsangabe
Chapter 1 So What Are Electronic Resources Anyway? Definitions Who's Who: The Major Players The Electronic Resources Life Cycle NASIG Core Competencies Who Should Read This Book? Additional Readings References Chapter 2 Vendors Are Your Friend Types of Vendors Publishers Aggregators Subscription Agents (aka Book Jobbers) Consortia and Buying Clubs Platform Providers The Ideal Vendor Relationship Building Strong Working Relationships with Vendors Jumpstarting Relationships at a New Library Negotiating with Vendors Adopting the Negotiation Mind-Set Theories of Negotiation Tips and Techniques Conclusion Additional Readings References Chapter 3 Licenses: The Fine Print A Note on Public Libraries Preparing to Negotiate Definitions and Examples Curing a Breach Indemnification Warrantees Jurisdiction Authorized Users Limitation of Liability Primacy of the Signed License Policing Users Authorized and Unauthorized Uses Interlibrary Loan (ILL) Scholarly Sharing Printing, Copying, and Downloading Electronic Reserves and Course Packs Fair Use Clause Business Terms List of Items Covered by License Guarantee of Usage Statistics Guarantee of MARC Record Delivery Renewal Terms Authentication Methods Inflation Cap Early Cancellation Perpetual Access Archival Access E-Book Licenses Streaming Media Licenses Current Trends in Licensing Shared Electronic Resource Understanding (SERU) ONIX-PL Data and Text Mining You Are Not Alone Housekeeping Conclusion Additional Readings References Chapter 4 Buy All the Things! Traditional Purchasing Options Subscription Resources Perpetual Access Aggregator Databases Access-Only Journal Packages One-Time Funds Emerging Purchasing Options Demand-Driven Acquisitions (DDA) and Patron-Driven Acquisitions (PDA) Evidence-Based Acquisitions (EBA) Interlibrary Loan Purchase-on-Demand (ILL PoD) Pay-Per-View (PPV) Pricing Models Workflows for Acquisitions Open Access Conclusion Additional Readings References Chapter 5 Creating Access in All the Right Places Definitions IP Authentication Proxy Servers Authentication Methods Choosing a Proxy Server EZproxy Access to Databases Access to Journals Journals in Public Libraries Knowledge Bases OpenURLs Journals and EZproxy Access to Streaming Media Access to E-books and Audiobooks Access to Discovery Services Publicity Conclusion Additional Readings References Chapter 6 Marketing, Part I: Planning The Rules of Marketing The Marketing Plan Step 1: Research What Has Already Been Done Step 2: Perform an Environmental Scan Step 3: Develop a Marketing Group Step 4: Conduct Market Research Step 5: Write a SWOT Step 6: Develop Goals Step 7: Create an Action Plan Step 8: Develop an Assessment Plan Step 9: Evaluate Step 10: Revise Conducting Market Research Surveys Focus Groups Conclusion Additional Readings References Chapter 7 Marketing, Part II: Promotional Strategies Word-of-Mouth Marketing Web Marketing The Value of Web Marketing Tips for Web Marketing Print Marketing Varieties of Print Marketing Tips for Print Marketing Outreach Marketing Examples of Outreach Marketing Tips for Outreach Marketing Branding Developing Your Brand Tips for Branding Social Media Tips for Social Media Facebook Twitter Blogging Conclusion Additional Readings References Chapter 8 Assessment, Part I: Subscription Resources Data-Driven Decisions Qualitative Assessments of Electronic Resources Qualitative Assessments beyond the Products Themselves Measuring Usage COUNTER and SUSHI Tools and Resources Determining Value Databases Journals and Big Deals Media Platforms Budgeting and Financial Sustainability Talk to Your Reps Distributing the Misery Cancellation Band-Aids Public Relations Conclusion Additional Readings References Chapter 9 Assessment, Part II: One-Time Purchases and Leases Collection Development of Electronic Resources Format Selection Cost Hands-Off Collection Development Access vs. Ownership Self-Pub The Case for Weeding Electronic Resources Identifying What to Weed The Self-Weeding Collection How to Weed Electronic Resources Conclusion Additional Readings References Chapter 10 I Think the Internet Broke Reporting and Tracking Problems What Went Wrong and How to Fix It Step 1: Replicate the Problem Step 2: Determine the Route of Access Step 3: Seek Out Reports of the Problem Step 4: Report the Problem Troubleshooting Scenarios Scenario 1: ProQuest Database Outage Scenario 2: Downloadable Audiobook Access Error Scenario 3: Journal Access Error Scenario 4: Database Access Error Scenario 5: Abundant Discovery Service Access Errors The End of the Troubleshooting Rainbow Conclusion Additional Readings References Chapter 11 Users Are People, Too Overview Getting Started Setting Goals User Research Persona Creation Recruiting Users Screening Users Participatory Design Card Sorting Prototyping Usability Testing Types of Usability Tests Creating a Test Plan The Nuts and Bolts of Moderation Executing the Test Summarizing the Data Analyzing the Data Heuristic Testing Presenting Your Findings Conclusion Additional Readings References Chapter 12 No Librarian Is an Island Consortia Advantages Disadvantages How to Make Consortia Work Consortia in Action Professional Development Listservs Organizations Conferences Webinars Journals Mentors Conclusion Additional Readings References Appendix Glossary Index
Chapter 1 So What Are Electronic Resources Anyway? Definitions Who's Who: The Major Players The Electronic Resources Life Cycle NASIG Core Competencies Who Should Read This Book? Additional Readings References Chapter 2 Vendors Are Your Friend Types of Vendors Publishers Aggregators Subscription Agents (aka Book Jobbers) Consortia and Buying Clubs Platform Providers The Ideal Vendor Relationship Building Strong Working Relationships with Vendors Jumpstarting Relationships at a New Library Negotiating with Vendors Adopting the Negotiation Mind-Set Theories of Negotiation Tips and Techniques Conclusion Additional Readings References Chapter 3 Licenses: The Fine Print A Note on Public Libraries Preparing to Negotiate Definitions and Examples Curing a Breach Indemnification Warrantees Jurisdiction Authorized Users Limitation of Liability Primacy of the Signed License Policing Users Authorized and Unauthorized Uses Interlibrary Loan (ILL) Scholarly Sharing Printing, Copying, and Downloading Electronic Reserves and Course Packs Fair Use Clause Business Terms List of Items Covered by License Guarantee of Usage Statistics Guarantee of MARC Record Delivery Renewal Terms Authentication Methods Inflation Cap Early Cancellation Perpetual Access Archival Access E-Book Licenses Streaming Media Licenses Current Trends in Licensing Shared Electronic Resource Understanding (SERU) ONIX-PL Data and Text Mining You Are Not Alone Housekeeping Conclusion Additional Readings References Chapter 4 Buy All the Things! Traditional Purchasing Options Subscription Resources Perpetual Access Aggregator Databases Access-Only Journal Packages One-Time Funds Emerging Purchasing Options Demand-Driven Acquisitions (DDA) and Patron-Driven Acquisitions (PDA) Evidence-Based Acquisitions (EBA) Interlibrary Loan Purchase-on-Demand (ILL PoD) Pay-Per-View (PPV) Pricing Models Workflows for Acquisitions Open Access Conclusion Additional Readings References Chapter 5 Creating Access in All the Right Places Definitions IP Authentication Proxy Servers Authentication Methods Choosing a Proxy Server EZproxy Access to Databases Access to Journals Journals in Public Libraries Knowledge Bases OpenURLs Journals and EZproxy Access to Streaming Media Access to E-books and Audiobooks Access to Discovery Services Publicity Conclusion Additional Readings References Chapter 6 Marketing, Part I: Planning The Rules of Marketing The Marketing Plan Step 1: Research What Has Already Been Done Step 2: Perform an Environmental Scan Step 3: Develop a Marketing Group Step 4: Conduct Market Research Step 5: Write a SWOT Step 6: Develop Goals Step 7: Create an Action Plan Step 8: Develop an Assessment Plan Step 9: Evaluate Step 10: Revise Conducting Market Research Surveys Focus Groups Conclusion Additional Readings References Chapter 7 Marketing, Part II: Promotional Strategies Word-of-Mouth Marketing Web Marketing The Value of Web Marketing Tips for Web Marketing Print Marketing Varieties of Print Marketing Tips for Print Marketing Outreach Marketing Examples of Outreach Marketing Tips for Outreach Marketing Branding Developing Your Brand Tips for Branding Social Media Tips for Social Media Facebook Twitter Blogging Conclusion Additional Readings References Chapter 8 Assessment, Part I: Subscription Resources Data-Driven Decisions Qualitative Assessments of Electronic Resources Qualitative Assessments beyond the Products Themselves Measuring Usage COUNTER and SUSHI Tools and Resources Determining Value Databases Journals and Big Deals Media Platforms Budgeting and Financial Sustainability Talk to Your Reps Distributing the Misery Cancellation Band-Aids Public Relations Conclusion Additional Readings References Chapter 9 Assessment, Part II: One-Time Purchases and Leases Collection Development of Electronic Resources Format Selection Cost Hands-Off Collection Development Access vs. Ownership Self-Pub The Case for Weeding Electronic Resources Identifying What to Weed The Self-Weeding Collection How to Weed Electronic Resources Conclusion Additional Readings References Chapter 10 I Think the Internet Broke Reporting and Tracking Problems What Went Wrong and How to Fix It Step 1: Replicate the Problem Step 2: Determine the Route of Access Step 3: Seek Out Reports of the Problem Step 4: Report the Problem Troubleshooting Scenarios Scenario 1: ProQuest Database Outage Scenario 2: Downloadable Audiobook Access Error Scenario 3: Journal Access Error Scenario 4: Database Access Error Scenario 5: Abundant Discovery Service Access Errors The End of the Troubleshooting Rainbow Conclusion Additional Readings References Chapter 11 Users Are People, Too Overview Getting Started Setting Goals User Research Persona Creation Recruiting Users Screening Users Participatory Design Card Sorting Prototyping Usability Testing Types of Usability Tests Creating a Test Plan The Nuts and Bolts of Moderation Executing the Test Summarizing the Data Analyzing the Data Heuristic Testing Presenting Your Findings Conclusion Additional Readings References Chapter 12 No Librarian Is an Island Consortia Advantages Disadvantages How to Make Consortia Work Consortia in Action Professional Development Listservs Organizations Conferences Webinars Journals Mentors Conclusion Additional Readings References Appendix Glossary Index
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