Not only should this book's values be memorized at a core level but it should also be shared with those looking to create a market-ready impact brand that will serve as the platform for you to become a leader in your industry.
Gone are the days of client-agency relationships; the future of advertising agency work is in partnerships. The business owner has an understanding of the business that no amount of training, teaching, or phone calls will ever compensate for; the business owner is the center of the decision-making process and, by default, their own success. The only thing standing between you and your success is the work, so the question is: are you ready to bust your ass for a chance at a better life?
Let's get to it!
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