But the word ¿sharing¿ also camouflages commercial or even exploitative relations. Websites say they share data with advertisers, although in reality they sell it, while parts of the sharing economy look a great deal like rental services. Ultimately, it is argued, practices described as sharing and critiques of those practices have common roots. Consequently, the metaphor of sharing now constructs significant swathes of our social practices and provides the grounds for critiquing them; it is a mode of participation in the capitalist order as well as a way of resisting it.
Drawing on nineteenth-century literature, Alcoholics Anonymous, the American counterculture, reality TV, hackers, Airbnb, Facebook and more, The Age of Sharing offers a rich account of a complex contemporary keyword. It will appeal to students and scholars of the internet, digital culture and linguistics.
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Russell Belk, Schulich School of Business, York University
"The word 'sharing' has become so ubiquitous that we rarely stop to inquire into its meanings, let alone the ideological work it does in the diverse contexts of its use. John's engaging historical analysis of 'sharing' across three domains is essential reading, offering deep insight into the implicit values that shape our interactions and economies."
Nancy Baym, Principal Researcher at Microsoft Research