Mark Lamplugh

The AI Marketing Playbook (eBook, ePUB)

Mastering the Latest AI Tools and Techniques for Next-Gen Marketing Success
Redaktion: Mercury Learning and Information

• Format: ePub

Produktbeschreibung

This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI's role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation.
The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You'll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing.
Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI's potential for impactful marketing strategies.

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Produktdetails

• Verlag: Packt Publishing
• Seitenzahl: 296
• Erscheinungstermin: 7. Oktober 2024
• Englisch
• ISBN-13: 9781836644286
• Artikelnr.: 71874320

Autorenporträt

Mark Lamplugh is a visionary CMO and best-selling author adept at driving revenue growth and achieving organizational goals through data-driven technology and collaborative leadership. An expert in leveraging digital marketing, he has experience in budget management, team direction, and stakeholder engagement.