Cees B. M. van Riel

The Alignment Factor (eBook, ePUB)

Leveraging the Power of Total Stakeholder Support

• Format: ePub

Produktbeschreibung

The importance of creating a favourable impression is vitally important for businesses, if they are to achieve strategic goals.

Using cases from companies such as Google, Unilever and Barclays, Van Riel provides practical insights on how to implement communication techniques which will build a corporate strategy and an image of trust for an organization. This book will also help communication individuals to identify and understand external forces which can have an impact on company operations, making it useful reading for students of public relations and reputation management.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 29. März 2012
• Englisch
• ISBN-13: 9781136445460
• Artikelnr.: 38268230

Autorenporträt

Cees B.M. van Riel is Professor of Corporate Communication at Erasmus University, the Netherlands. His other publications include Essentials of Corporate Communication (Routledge, 2007).

Inhaltsangabe

1. Aligning Stakeholders through Corporate Communication 2. Gathering
Internal Intelligence 3. Developing a Roadmap for Internal Alignment 4.
Benefiting from Corporate Communication Support 5. Gathering External
Intelligence 6. Developing a Roadmap for External Alignment 7. Benefiting
from CC Support 8. Measuring Success of Alignment Efforts 9. Alignment
Building and Maintaining Total Stakeholder Support