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"From pranks and tasteless jokes to political propaganda, it's never been more important to face how online media give rise to and amplify the longstanding communal practices that lie between play and hate, fun and cruelty. Like its subject, this book is both entertaining and disturbing. It's an honest, uneasy, and essential reckoning. You'll laugh, feel bad you did, and understand." - Nancy Baym, Principal Researcher atMicrosoft Research