Zwelakhe Simelane

The Art and Science of TV Airtime Inventory Management in the African Market Context (eBook, ePUB)

• Format: ePub

Produktbeschreibung

In the dynamic world of African broadcasting, "The Art and Science of TV Airtime Inventory Management in the African Market Context" serves as an essential guide for media sales teams, broadcast managers, and strategists. This handbook unveils powerful yield management techniques tailored for the African market, showing you how to transform unsold airtime into profitable opportunities, make data-driven pricing decisions, and strategically manage inventory to boost revenue.

Authored by Zwelakhe Simelane, a seasoned media professional with over a decade of experience in South Africa's largest media networks, this book combines in-depth insights and actionable strategies. Learn how to optimize high-demand slots, engage with price-conscious advertisers, and forecast demand accurately. Filled with practical advice, fictional case studies, and scenarios unique to the African market, this handbook empowers you to turn each broadcast second into revenue potential.

Whether you're new to broadcast sales or a seasoned expert, "The Art and Science of TV Airtime Inventory Management in the African Market Context" is your ultimate resource for driving profitability and maximizing airtime inventory.

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Produktdetails

• Verlag: Zwelakhe Simelane
• Erscheinungstermin: 25. Oktober 2024
• Englisch
• ISBN-13: 9798227238528
• Artikelnr.: 72292533

Autorenporträt

Zwelakhe Simelane is a prolific writer, known for his insightful articles on socio-political issues in South Africa. His writings, such as The Discrepancy Between Promise and Reality in South Africa and The Impending Crisis: Is South Africa Heading Towards Water Shedding?, reflect his deep understanding of the challenges facing his country.

In 2024, Simelane appeared on the IEC National and Provincial candidacy lists for the South African elections. His campaign was built on a vision of inclusivity, opportunity, and progress.

Simelane has had a successful career in the media industry, working for eMedia, one of the largest media owners in South Africa servicing eNCA, the most-watched 24-hour news channel in Africa. His role as an Internal Sales Manager at eMedia demonstrates his extensive background in sales and operations.

Simelane's expertise in sales led him to write a comprehensive handbook for internal account executives. This handbook serves as a valuable resource for navigating the intricacies of the role within the Commercial Time Sales Department.

Beyond his professional pursuits, Simelane is deeply involved in various initiatives aimed at uplifting those in need. He founded the Hope For Us All Foundation, a private foundation based in South Africa. The foundation is committed to empowering South Africans across all economic levels, focusing on areas such as education and health.

Simelane has also been active in advocating for more investments towards Micro, Small and Medium Enterprises (MSMEs). He has written notable letters to ministers, one in particular to the finance minister of Eswatini, advocating for more investments towards MSMEs.

Zwelakhe Simelane's life and work are a testament to his dedication to making a positive impact.