Peter Stockinger

The Art of Communication (eBook, ePUB)

Semiotic Foundations and Strategic Applications

• Format: ePub

Produktbeschreibung

The Art of Communication combines over two decades of research and teaching into a comprehensive guide on strategic communication.

Grounded in the theoretical and methodological frameworks of 'situated communication' and 'communication project', this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as branding, design and digital communication strategies, and introduces the innovative concept of 'textscapes' - specially crafted environments to fulfill communicative objectives.

This book is enriched with practical examples and is particularly relevant in multicultural and international settings, providing essential insights for adapting communication strategies to diverse cultural contexts.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 530
• Erscheinungstermin: 7. Januar 2025
• Englisch
• ISBN-13: 9781394351954
• Artikelnr.: 72790072

Autorenporträt

Peter Stockinger is Professor of Language, Information and Communication Sciences at the Institut national des langues et civilisations orientales (Inalco), Paris, France. He also conducts research at the Centre Internet et Société (CIS), CNRS.