Allan P. Sand

The Art of Marketing & Promotion - How Sun Tzu Can Improve Your Business Success (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This is how Sun Tzu would help you develop and
implement promotional & marketing programs!
Apply the philosophy of war to expanding your business!

2,500 years ago, a Chinese general, Sun Tzu, wrote a treatise titled "The Art of War". It summarized his lifetime experiences of what was important about warfare and battlefield management.

Your success (and even survival) in the business world depends upon effective research, preparation, planning, thinking, and execution of your promotion programs. Inside are the secrets of business success. Gain new insights into how to:

Win against larger, better-funded competitors
Design useful marketing strategies that work
Create effective messages that get results
Design material specifically for target publics
Aggressively improve customer attitudes

Make sure you have a pencil and notepad as you read through this book. There will be much re-evaluation of bedrock doctrine. Many current beliefs are actually ill-considered dogma. You need to document the many tactical ideas and concepts this book will inspire your business mindset.

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Produktdetails

• Verlag: Allan P. Sand
• Erscheinungstermin: 5. Mai 2012
• Englisch
• ISBN-13: 9781476052847
• Artikelnr.: 48359676

Autorenporträt

Allan P. Sand Santa Clara, CA [e-mail] PBIA (Professional Billiards Instructor Association) and ACS (American Cue Sports) billiards instructor for ten years. My playing and competitive experience goes back over 50 years. I love the give and take of competitive sports and enjoy helping others improve their playing and thinking skills. The books I have published on Smash Words include: • Psychology of Gamesmanship How to Manage Mind Games & Tricks Identifies more than 80 sharks and how to prevent your opponent from using them. Also applicable to other team (football, basketball, soccer) and individual (pool, tennis, darts) sports. • The Art of War versus the Art of Pool The philosophy of pool as defined by Sun Tzu, the Chinese general who wrote about applied warfare, 2500 years ago. • The Art of Politics & Campaigning - an easy road map to success in competition against others for a valued position. • The Art of Team Coaching - how Sun Tzu would coach coaches, including specifics on team and individual training. • The Art of Personal Competition - how Sun Tzu would guide your development as a team player. • Kitchen God's Guide for Single Guys a humorous cooking book for bachelors BOOKS that are not available on Smashwords (file size too big): • Table Map Library - free on the billiardgods web site. 3,100+ cue ball paths and patterns. For advanced One Pocket and 9 Ball players. • Drills & Exercises for Pool & Pocket Billiards progressive practices to improve your game, skills, and abilities. • Safety Toolbox the defensive tools needed to advance your offensive game. Includes drills, tactics, strategies, and precision ball control drills. • Advanced Cue Ball Control Self-Testing Program Find out if you are an "A" player now and what it takes to get there. • Cue Ball Control Cheat Sheets the shortcuts that show how to use precise cue ball speed and spin to get position anywhere on the table. VIDEOS Also available are the following videos, which can be rented or purchased on Amazon and on the billiardgods web site: • Secrets of One Rail Kicks - simple calculations about how to figure out short and long rail kicks to another ball on the table. • Secrets of Shooting with Spin - two techniques that describe how to use side spin on the cue ball (with accuracy). • Kicking to a Bib Ball - open...