Edoardo Maggini

The Art of Startups (eBook, ePUB)

How to Beat Larger Companies Using Machiavelli's War Strategies

• Format: ePub

Produktbeschreibung

Startups constantly face the challenge of how to make an impact given their initial small size and limited resources. Nine out of ten startups fail and more than fifty percent do not reach past the five-year mark. The few that do manage to survive can quickly find themselves swamped in the oversaturated market, unable to make any decent progress. So how can they establish themselves among their immediate competitors, let alone defeat larger, more established companies? Is the story of David and Goliath still relevant in the modern business world?

"The Art of Startups" offers its readers unique and viable solutions to all the problems small startups face especially in their early stages. By the end of the book the reader will be able to apply effectively a new set of war strategies to break through into the market, to master new technologies and innovations, to negotiate fruitful alliances and, ultimately, to become a better leader.

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Produktdetails

• Verlag: Anthem Press
• Seitenzahl: 190
• Erscheinungstermin: 3. April 2020
• Englisch
• ISBN-13: 9781785271700
• Artikelnr.: 58785977

Autorenporträt

Edoardo Maggini is a serial entrepreneur and inventor who has co-founded three startup companies in the past 10 years ranging from the food industry to renewable energy. Edoardo, studied at Harvard Business School and worked in New York for a Fortune 500 as operations manager, where he invented an automated cleaning device for elevator steel cables. Edoardo is currently working at his new startup company, Fenix Technologies, in the recycling industry.

Inhaltsangabe

Introduction
Foreword by Joe Gebbia, cofounder and chief product officer of Airbnb
Cast of Characters
1. Maneuvers-How Weak Companies Can Outmaneuver Stronger Ones
2. Innovation-Using Few Resources to Innovate in a Big Way
3. Alliances-Keeping Your Friends Close and Your Enemies Even Closer
4. Leadership-Becoming the Prince
Bonus Chapter
Index.