Dawn Klatzko

The Art Of The Suit (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book is an innovative, modern toolkit to help you grow and succeed. It provides entrepreneurs, executives and business leaders with invaluable insight, advice and techniques to negotiate the rocky terrain of the business world.

Drawing on the author's experience you will enjoy her experiential insights on brand building. Applying this to your own personal brand will increase your value as you pursue your goals.

The Art of the Suit is an authentic, no-nonsense and most entertaining read.

"This book is an overdue gem for those of us not fluent in the know-how of business but with potential that waited to meet Dawn Klatzko's lucid, practical, guidance! Buy it!"
Eusebius McKaiser (author, broadcaster, lecturer)

About the author
Dawn Klatzko is based in Johannesburg, South Africa where she is recognised as a highly successful advertising executive. Her grounding as a "suit" was gained with several large agency groups such as FCB, McCann and Ogilvy. Her skill as a business owner and entrepreneur began when she started her own advertising agency that she ran for twenty years. During this time she also successfully partnered in a film production company and Experiential Marketing agency. In 2012 Dawn made the decision to reinvent her career direction in order to share her knowledge and experience through Executive and Business coaching and as a professional speaker. The Art of the Suit is her first foray into publishing and has been motivated by her passion to help others succeed.

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Produktdetails

• Verlag: Dawn Klatzko
• Erscheinungstermin: 2. Februar 2017
• Englisch
• ISBN-13: 9780620744126
• Artikelnr.: 47996490

Autorenporträt

Hi, Thank you for being curious about my background. I was born in Johannesburg, South Africa and entered the working world immediately after completing high-school. I attended night-school to secure a Higher Diploma in Marketing Management (a long time ago!).

I am admittedly a lifelong learner and have obtained several qualifications along the way including a Private Pilots License and Indoor Spin Instructor (which is now my hobby job). I make a point of trying to learn something completely new every year. My most recent acquisition, Certificate of Competency in the Foundations of Executive Coaching, was obtained through the University of Cape Town.

My second job ever was with a small advertising agency in Johannesburg - the start of a 30 year ad career. Starting out as a Junior Account Executive, I was fortunate to form my grounding with numerous international agency groups such as FCB, McCann and Ogilvy where, even though I come from a very creative family, I was attracted to Account Management. My journey included working my way up to Executive Management reaching the position of Deputy Managing Director of a highly creative agency within the Ogilvy group.

My ambition and vision led me to break out of the security of the big agency groups to start my own ad agency in 1990, just as the announcement of Nelson Mandela's planned release was announced. Klatzko & Waldron flourished over the next twenty years and grew to incorporate partnerships in a film production company as well as an Experiential Marketing agency. The diversity expanded my skill-set as a marketer, strategist and entrepreneur. I sold my agency when I was approached to lead a dynamic young advertising agency. Here I spearheaded their expansion into Africa where and was responsible for opening a full service agency in Uganda.

Other than a few career deviations, such as a three-year break to work as stewardess to see the world, during which time I obtained my private pilots license, and a stint in pure marketing, my focus had been single-mindedly on advertising. In early 2012 I chose to step back and review my future plans. Following a 6 month sabbatical, at my second home on the Amalfi coast of Italy, I returned to begin a process of self-reinvention.

My newfound aim is to focus on my passion to share my knowledge and insights on the business of business, to smooth the path of those in pursuit of a career or building a business. I ...