John Hay, Lawrence Grossberg, Ellen Wartella, James Hay

The Audience And Its Landscape (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This study offers a reassesment of the "audience". It acknowledges, in the face of conventional "discourse analysis", the contextual features of discourse, to produce complex and textured understanding of the concept of audience.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 416
• Erscheinungstermin: 8. Oktober 2018
• Englisch
• ISBN-13: 9780429976445
• Artikelnr.: 56839854

Autorenporträt

James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication. James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication. James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication.

Inhaltsangabe

Introduction
(James Hay, Lawrence Grossberg, and Ellen Wartella.)
Audience Studies And The Convergence Of Research Traditions
Viewers Work
(Elihu Katz.)
Combinations, Comparisons, and Confrontations: Toward a Comprehensive Theory of Audience Research
(Karl Erik Rosengren.)
Audience
Research: Antinomies, Intersection, and the Prospect of Comprehensive Theory
(David L. Swanson.)
After Convergence: Constituents of a Social Semiotics of Mass Media Reception
(Klaus Bruhn Jensen.)
The Pragmatics of Audience in Research and Theory
(James A. Anderson.)
Rethinking The Audience As An Object Of Study
Recasting the Audience in the New Television Marketplace?
(Jay G. Blumler.)
Toward a Qualitative Methodology of Audience Study: Using Ethnography to Study the Popular Culture Audience
(Andrea L. Press.)
Notes on Children as a Television Audience
(Ellen Seiter.)
Figuring Audiences and Readers
(Tony Bennett.
)
Marginal Texts, Marginal Audiences
(Larry Gross.)
Notes on the Struggle to Define Involvement in Television Viewing
(Tamar Liebes.)
On Not Finding Media Effects: Conceptual Problems in the Notion of an Active Audience (with a Reply to Elihu Katz)
(Robert Kubey.)
The Politics Of Audience Studies
The Politics of Producing Audiences
(Martin Allor.)
Power Viewing: A Glance at Pervasion in the Postmodern Perplex
(John Hartley.)
The Hegemony of Specificity and
the Impasse in Audience Research: Cultural Studies and the Problem of Ethnography
(Janice Radway.)
Ethnography and Radical Contextualism in Audience
Studies
(Ien Ang.)
Locating Audiences
Hemispheres of Scholarship:
Psychological and Other Approaches to Studying Media Audiences
(Byron Reeves.)
From Audiences to Consumers: The Household and the Consumption of Communication and Information Technologies
(Roger Silverstone.)
Audiencing Violence: Watching Homeless Men Watch
Die Hard
(John Fiske and Robert Dawson.)
The Geography of Television: Ethnography, Communications, and Commun