Tom Webster

The Audience Is Listening (eBook, ePUB)

A Little Guide to Building a Big Podcast

• Format: ePub

Produktbeschreibung

"How do I get more listeners?"

You are a podcaster. And if you were a beast on a David Attenborough nature documentary, that would be your plaintive cry.

This is not a book about how to make a podcast. You know how to do that, and anyway, the tech in podcasting changes all the time. This book will be useful to you for the rest of your career, because it will show you how to make your podcast better.

The Audience is Listening is a book of tough love that presents you with a repeatable process to earn and keep an audience.

You've been told that you need to be passionate about your topic. That's true, of course. But it won't guarantee you an audience. No one deserves an audience, but you can earn one-a body of humans who look forward to your show, week after week, and make it a regular part of their lives.

Ultimately, every podcaster is producing an entertainment, a diversion in a universe full of diversions. In such a universe, the listener is in complete control. You only need to spend some time with them, learning from them, and their secrets become a little less mysterious. It is this arcane knowledge that can turn your podcast into a show, a thing people care about enough to tell somebody else about.

It's that last bit that really matters. In The Audience is Listening, Tom Webster will show you how to do it.

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Produktdetails

• Verlag: Page Two Press
• Seitenzahl: 214
• Erscheinungstermin: 24. Juni 2024
• Englisch
• ISBN-13: 9781774585283
• Artikelnr.: 72348231

Autorenporträt

Tom Webster is Partner at Sounds Profitable, dedicated to setting the course for the future of audio. He has thirty years of experience in streaming, podcasting, audiobooks, terrestrial radio, and everything else that we stick in our earballs. In his previous work, with Edison Research, Webster was the co-author of the annual Infinite Dial® study, the longest-running study of consumer media habits since 1998, as well as the Share of Ear® and Edison Podcast Metrics studies. With Sounds Profitable, his body of work includes dozens of the most influential reports in podcasting, and he is one of the most widely cited audio researchers in the world.