The Basic Business Library (eBook, PDF)

Core Resources and Services
Redaktion: Forte, Eric; Oppenheim, Michael R.

• Format: PDF

Produktbeschreibung

Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic.

Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing.

This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 240
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 30. November 2011
• Englisch
• ISBN-13: 9781598846126
• Artikelnr.: 37948109

Autorenporträt

Eric Forte, MLIS, is member services consultant with Online Computer Library Center (OCLC). Michael R. Oppenheim, MLIS, MA, is collections coordinator and reference librarian for the Rosenfeld Management Library at the University of California, Los Angeles, Anderson Graduate School of Management.

Inhaltsangabe

Contents Preface Chapter 1: Introduction: Core Resources for the Accidental
Business Librarian Eric Forte Chapter 2: Accessing the Business Literature
Lucy Heckman Chapter 3: Core Collection of Business Periodicals Ruthie
Brock and Carol Byrne Chapter 4: Government Information Sources Eric Forte
Chapter 5: Investment Sources Madeleine Cohen Chapter 6: Marketing Research
Wendy Diamond Chapter 7: Start-Ups Chris LeBeau Chapter 8: Deep Business
Research: Resources for In-Depth Academic Research in Business Gary W.
White Chapter 9: Collection Development for Business Mark E. Andersen
Chapter 10: Business Reference: Advice and Strategy for Serving Today's
Business Users Louise Klusek Chapter 11: 2010 and Beyond Howard F. McGinn
Index About the Editors and Contributors