Mike Southon, Chris West

The Beermat Entrepreneur PDF eBook (eBook, PDF)

The Beermat Entrepreneur, 3e, UK Import

• Format: PDF

Produktbeschreibung

The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions.

"This book changed my life and helped me found an international business that eventually sold for many millions of pounds. If only I'd found it sooner!" Justin Gayner, Founder, ChannelFlip

"This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business." Henrietta Morrison, Founder, Lily's Kitchen" 'I recommend this book to any aspiring entrepreneur.' Sir Charles Dunstone CVO, Founder, Carphone Warehouse

"If you want to know how to successfully grow a company, this is the book for you!" Brendan Robinson, Founder, Village Vet

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;

• SMALL BUSINESSES
• START-UP BUSINESS ENTREPRENEURSHIP

The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality.

You've got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don't - the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out.

From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to 'go for growth' - this is the guide to turning good ideas into real businesses.

Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own.

Happy Reading! Please do share your thoughts with us.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 200
• Erscheinungstermin: 8. August 2018
• Englisch
• ISBN-13: 9781292243849
• Artikelnr.: 54925465

Autorenporträt

Mike Southon is a highly successful serial entrepreneur. In the 1980s, he co-founded The Instruction Set and helped make it Europe's leading open systems consultancy and training business, prior to selling the company to what is now Cap Gemini Ernst &Young in 1989. In the 1990s he worked with 17 start-ups, two of which, RiverSoft and Micromuse, subsequently went public.

Mike is now a leading speaker and mentor on entrepreneurship and sales, and has a weekly column, 'My Business' in the Weekend Financial Times. He is a Visiting Fellow in Innovation and Entrepreneurship at London South Bank University and has made frequent appearances on television and radio.

Chris West is a professional writer with a background in marketing and PR. He has written novels and non-fiction, including the award-nominated Death of a Blue Lantern, Marketing on a Beermat and (as co-author) Think Like an Entrepreneur. Chris also teaches writing and marketing skills.

Mike and Chris are co-founders of beermat.biz, which provides online resources for both practicing and aspirant entrepreneurs. www.beermat.biz

Inhaltsangabe

1. Where do I fit in?
2. The seedling enterprise
3. The sapling enterprise
4. The mighty oak

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