Matthew Hinton, David Barnes

The benefits of e-business performance measurement systems (eBook, PDF)

• Format: PDF

Produktbeschreibung

To participate fully in the new world of e-business, organisations have to make significant financial investments. How then, should they evaluate e-business investment proposals and monitor the resulting performance of their on-line business operations? To what extent are traditional performance measurement systems fit for a world where clicks not bricks determine business success? This CIMA report describes research investigating how organisations have been adapting their performance measurement systems for e-business. The research aimed to identify the features and benefits of an effective e-business performance measurement system by studying twelve organisations that have had some success in developing performance measurement systems suitable for the on-line environment.

* Based on four years of case study research inlcuding interviews with 12 managers
* offers a distinctive view of e-business in measuring the performance of a business
* Recommendations are made based on the findings from cross case analysis

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Produktdetails

• Verlag: Elsevier Science & Techn.
• Seitenzahl: 100
• Erscheinungstermin: 8. Juli 2008
• Englisch
• ISBN-13: 9780080888057
• Artikelnr.: 38124352