Will Burke, Lisa Baer, James Pietruszynski

The Big Book of Packaging (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Intended as a comprehensive resource for designers, creative professionals, marketers, and retailers, The Big Book of Packaging contains 384 pages of the most innovative packaging designs from around the world. With over 500 featured designs and profiles of twelve of the world's leading designers, the book is a must-have resource for anyone interested in the future of packaging and design.

In light of the recent lift in environmental consciousness, this volume of the Big Book Series will devote one third of its content to the increasingly important subject of green packaging-showing designers and retailers how to package their products creatively, responsibly, and at low cost, factors that will be reflected in the books own packaging/binding as well.

The Big Book of Packaging will appeal to designers, students, marketers, retailers, and aesthetes alike, providing a thorough look at what goes into building an effective package and how to think "outside the box."

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Produktdetails

• Verlag: HarperCollins
• Seitenzahl: 384
• Erscheinungstermin: 26. Juni 2012
• Englisch
• ISBN-13: 9780062108807
• Artikelnr.: 38006935

Autorenporträt

Will BurkeFounder & Chief Change Officer, Brand Engine.

Will draws on more than 20 years of experience in branding-uniquely bridging strategy and design-to solve complex issues with great insight and straightforward solutions. Formerly with Landor Associates, Lister-Butler, and Axion Design, Will's background includes major branding and packaging programs for Citicorp, MasterCard, Shell Oil, Hewlett-Packard, Intel, Logitech, Palm, Foster's, Frontier Natural Products, Nestlé and Tropicana.

Will is a member of the Shelf Impact! Advisory Board and AIGA's 2009 Principal Display Panel, and is a judge for the 2009 Creativity Annual Awards and the 2010 Dieline Awards. As a featured speaker and author, Will's unique perspective has been spotlighted by Package Design Magazine (both print and podcast), Entrepreneur's Organization, thedieline.com, popon.net, Shelf Impact! and HOW Magazine. When he's not writing or speaking on the value of branding, you can find Will motoring on his vintage Ducati café racer on Highway 1.