Margo Berman

The Blueprint for Strategic Advertising (eBook, ePUB)

How Critical Thinking Builds Successful Campaigns

• Format: ePub

Produktbeschreibung

This book's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 1. Juli 2016
• Englisch
• ISBN-13: 9781317211617
• Artikelnr.: 45435174

Autorenporträt

Margo Berman is Professor of Advertising and Public Relations at Florida International University, USA

Inhaltsangabe

1. Introduction 2. Development of Strategy: Structural Components 3.
Audience Strategy: Architectural Perspective 4. Creative Strategy:
Structural Support Webbing 5. Conceptual Strategy: Presentation
Drawing 6.Verbal Communication Strategy: Architectural Rendering 7.
Visual Communication Strategy: Design Drawing 8. Media Strategy:
Multi-tier Application Development 9. Interactive Strategy:
User-centered Design 10.Campaign Strategy: Architectural Model 11.
Global Strategy: Architectural Blueprint