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In this comprehensive social history of the Bon Marché, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships, he shows how this new business enterprise succeeded in reconciling traditional values with the coming of an age of mass consumption and bureaucracy.
In this comprehensive social history of the Bon Marché, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships, he shows how this new business enterprise succeeded in reconciling traditional values with the coming of an age of mass consumption and bureaucracy.
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Autorenporträt
Michael B. Miller is Associate Professor of History at Syracuse University.
Inhaltsangabe
List of Illustrations Acknowledgments Introduction 3 I New Stores 19 II The "Grand Magasin" 48 Merchandise and the Mass Market 48 Finance and Purchasing 53 Organization 58 III The Boucicauts 75 Building Organization Men: The Base 77 Building Organization Men: Management 112 Ritualization 121 Entrepreneurial Roles and Business Change 127 IV The Directors 130 Faithful Continuators 130 Members of a Single Family 143 V Selling Consumption 165 An Eighth Wonder 166 A Way of Life 178 VI Selling the Store 190 Ambivalence and Hostility 190 A Model Community 215 Conclusion 231 Appendix 241 Bibliography 245 Index 259
List of Illustrations Acknowledgments Introduction 3 I New Stores 19 II The "Grand Magasin" 48 Merchandise and the Mass Market 48 Finance and Purchasing 53 Organization 58 III The Boucicauts 75 Building Organization Men: The Base 77 Building Organization Men: Management 112 Ritualization 121 Entrepreneurial Roles and Business Change 127 IV The Directors 130 Faithful Continuators 130 Members of a Single Family 143 V Selling Consumption 165 An Eighth Wonder 166 A Way of Life 178 VI Selling the Store 190 Ambivalence and Hostility 190 A Model Community 215 Conclusion 231 Appendix 241 Bibliography 245 Index 259
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