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The world of business development can be overwhelming and often confusing. Words like capture, proposals, and proposal managers can be daunting. Whether you are a business development professional or a novice, a major international corporation, or a small mom-and-pop shop, you will benefit from The Book of Jeff. Using industry best practices, realistic and helpful tools, and just some good old-fashioned common sense from years in the trenches as a practitioner, The Book of Jeff will help you refresh your years of experience or enable you to understand what you need to do to position your company to win more business. Real-world situations and counsel are easy to understand and apply right now on that must-win acquisition. The Book of Jeff is a quick and easy way to understand what you need to do right now, regardless of where you are in the business development life cycle.
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