The Boston Consulting Group on Strategy (eBook, ePUB)

Classic Concepts and New Perspectives
Redaktion: Stern, Carl W.; Deimler, Michael S.

• Format: ePub

Produktbeschreibung

A collection of the best thinking from one of the most innovative management consulting firms in the world For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside: "You have to be the scientist of your own life and be astonished four times:at what is, what always has been, what once was, and what could be." "The majority of products in most companies are cash traps . . . .[They] are not only worthless, but a perpetual drain on corporate resources." "Use more debt than your competition or get out of the business." "When information flows freely, reputation, more than reciprocity,becomes the basis for trust." "As a strategic weapon, time is the equivalent of money, productivity,quality, even innovation." "When brands become business systems, brand management becomes far too important to leave to the marketing department." "The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra." "Most of our organizations today derive from a model whose original purpose was to control creativity." "Rather than being an obstacle, uncertainty is the very engine of transformation in a business, a continuous source of new opportunities." "IP assets lack clear property lines. Every bit of intellectual property you can own comes with connections to other valuable innovations."

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 432
• Erscheinungstermin: 28. April 2006
• Englisch
• ISBN-13: 9781118429129
• Artikelnr.: 37356265

Autorenporträt

CARL W. STERN has been with BCG for thirty-two years. He was the CEO of BCG from 1997 to 2003 and presently serves as co-chairman of the board. He holds an MBA from Stanford Business School. MICHAEL S. DEIMLER is a Senior Vice President in the Atlanta office of BCG and the leader of its strategy practice. He holds an MBA from The Wharton School.

Inhaltsangabe

Foreword xiii Preface xv Acknowledgments xvii Part One The Nature of Business Strategy Strategic and Natural Competition
Bruce D. Henderson
1980 2 Part Two The Development of Business Strategy Foundations 9 The Experience Curve Reviewed: History
Bruce D. Henderson
1973 12 The Experience Curve Reviewed: Why Does It Work? Bruce D. Henderson
1974 15 The Experience Curve Reviewed: Price Stability
Bruce D. Henderson
1974 18 The Pricing Paradox
Bruce D. Henderson
1970 24 The Market-Share Paradox
Bruce D. Henderson
1970 27 More Debt or None? Bruce D. Henderson
1972 29 The Rule of Three and Four
Bruce D. Henderson
1976 31 The Product Portfolio
Bruce D. Henderson
1970 35 The Real Objectives
Bruce D. Henderson
1976 38 Milestones 40 Life Cycle of the Industry Leader
Bruce D. Henderson
1972 43 The Evils of Average Costing
Richard K. Lochridge
1975 46 Specialization or the Full Product Line
Michael C. Goold
1979 48 Stalemate: The Problem
John S. Clarkeson
1984 51 Business Environments
Richard K. Lochridge
1981 56 Revolution on the Factory Floor
Thomas M. Hout and George Stalk Jr.
1982 59 Time-The Next Source of Competitive Advantage
George Stalk Jr.
1988 63 Competing on Capabilities: The New Rules of Corporate Strategy
George Stalk Jr.
Philip B. Evans
and Lawrence E. Shulman
1992 82 Strategy and the New Economics of Information
Philip B. Evans and Thomas S. Wurster
1997 99 Collaboration Rules
Philip Evans and Bob Wolf
2005 120 Part Three The Practice of Business Strategy The Customer: Segmentation and Value Creation 137 Segmentation and Strategy
Seymour Tilles
1974 139 Strategic Sectors
Bruce D. Henderson
1975 141 Specialization
Richard K. Lochridge
1981 143 Specialization: Cost Reduction or Price Realization
Anthony J. Habgood
1981 145 Segment-of-One® Marketing
Richard Winger and David Edelman
1989 147 Discovering Your Customer
Michael J. Silverstein and Philip Siegel
1991 151 Total Brand Management
David C. Edelman and Michael J. Silverstein
1993 154 Pricing Myopia
Philippe Morel
George Stalk Jr.
Peter Stanger
and Peter Wetenhall
2003 157 Trading Up
Michael J. Silverstein and Neil Fiske
2003 and 2005 162 Trading Down: Living Large on $150 a Day
Lucy Brady and Michael J. Silverstein
2005 168 Innovation and Growth 173 From the Insight Out
Michael J. Silverstein
1995 174 Capitalizing on Anomalies
Lawrence E. Shulman
1997 176 Breaking Compromises
George Stalk Jr.
David K. Pecaut
and Benjamin Burnett
1997 179 A New Product Every Week? Lessons from Magazine Publishing
Gary Reiner and Shikhar Ghosh
1988 183 Innovating for Cash
James P. Andrew and Harold L. Sirkin
2003 186 Acquiring Your Future
Mark Blaxill and Kevin Rivette
2004 189 Deconstruction of Value Chains 194 The New Vertical Integration
John R. Frantz and Thomas M. Hout
1993 195 The Deconstruction of Value Chains
Carl W. Stern
1998 198 How Deconstruction Drives De-Averaging
Philip B. Evans
1998 201 Thinking Strategically about E-Commerce
Philip B. Evans and Thomas S. Wurster
1999 205 From "Clicks and Mortar" to "Clicks and Bricks
" Philip B. Evans and Thomas S. Wurster
2000 208 Thermidor: The Internet Revolution and After
Philip B. Evans
2001 210 The Online Employee
Michael S. Deimler and Morten T. Hansen
2001 214 Richer Sourcing
Philip B. Evans and Bob Wolf
2004 218 The Real Contest between America and China
Thomas Hout and Jean Lebreton
2003 223 Performance Measurement 227 Profit Center Ethics
Bruce D. Henderson
1971 229 The Story of Joe (A Fable)
Bruce D. Henderson
1977 232 Controlling for Growth in a Multidivision Business
Patrick Conley
1968 234 Making Performance Measurements Perform
Robert Malchione
1991 237 Economic Value Added
Eric E. Olsen
1996 240 New Directions in Value Management
Eric E. Olsen
2002 244 Workonomics
Felix Barber
Jeff Kotzen
Eric Olsen
and Rainer Strack
2002 248 Resource Allocation 254 Cash Traps
Bruce D. Henderson
1972 255 The Star of the Portfolio
Bruce D. Henderson
1976 258 Anatomy of the Cash Cow
Bruce D. Henderson
1976 259 The Corporate Portfolio
Bruce D. Henderson
1977 262 Renaissance of the Portfolio
Anthony W. Miles
1986 265 Premium Conglomerates
Dieter Heuskel
1996 268 The End of the Public Company-As We Know It
Larry Shulman
2000 271 Advantage
Returns
and Growth-In That Order
Gerry Hansell
2005 275 Organizational Design 281 Profit Centers and Decentralized Management
Bruce D. Henderson
1968 282 Unleash Intuition
Richard K. Lochridge
1984 285 Network Organizations
Todd L. Hixon
1989 289 The Myth of the Horizontal Organization
Philippe J. Amouyal and Jill E. Black
1994 292 The Activist Center
Dennis N. Rheault and Simon P. Trussler
1995 295 Shaping Up: The Delayered Look
Ron Nicol
2004 298 A Survivor's Guide to Organization Redesign
Felix Barber
D. Grant Freeland
and David Brownell
2002 302 Leadership and Change 309 Why Change Is So Difficult
Bruce D. Henderson
1967 310 Leadership
Bruce D. Henderson
1966 312 How to Recognize the Need for Change
Carl W. Stern
1983 315 Sustained Success
Alan J. Zakon and Richard K. Lochridge
1984 318 Strategy and Learning
Seymour Tilles
1985 323 Let Middle Managers Manage
Jeanie Daniel Duck
1991 327 Jazz versus Symphony
John S. Clarkeson
1990 330 The Change Curve
Jeanie Daniel Duck
2001 333 Leadership in a Time of Uncertainty
Bolko von Oetinger
2002 342 Leading in Emotional Times
Jeanie Daniel Duck
2002 345 The Forgotten Half of Change
Luc de Brabandere
2005 347 Part Four Business Thinking Business Thinking
Bruce D. Henderson
1977 354 Brinkmanship in Business
Bruce D. Henderson
1967 357 Business Chess
Rudyard L. Istvan
1984 361 Probing
Jonathan L. Isaacs
1985 366 Creative Analysis
Anthony W. Miles
1987 369 Make Decisions Like a Fighter Pilot
Mark F. Blaxill and Thomas M. Hout
1987 370 The Seduction of Reductionist Thinking
Jeanie Daniel Duck
1992 373 Choices
Again
Barry Jones and Larry Shulman
2003 376 The Hardball Manifesto
George Stalk Jr. and Rob Lachenauer
2004 377 Part Five Social Commentary Failure to Compete
Bruce D. Henderson
1973 383 Inflation and Investment Return
Bruce D. Henderson
1974 384 Conflicting Tax Objectives
Bruce D. Henderson
1975 385 Dumping
Bruce D. Henderson
1978 387 Adversaries or Partners? Bruce D. Henderson
1983 389 The Promise of Disease Management
Joshua Gray and Peter Lawyer
1995 393 Making Sure Independent Doesn't Mean Ignorant
Colin Carter and Jay W. Lorsch
2002 400 Index 405