David Lewis

The Brain Sell (eBook, ePUB)

When Science Meets Shopping

• Format: ePub

Produktbeschreibung

How neuromarketing techniques help marketers more effectively sell their products - and what consumers need to know about it.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: John Murray Press
• Erscheinungstermin: 23. September 2013
• Englisch
• ISBN-13: 9781857889420
• Artikelnr.: 47762105

Autorenporträt

Dr David Lewis is a Chartered Psychologist and co-founder and Director of Research at independent research consultancy Mindlab International. The author of over 30 books, including The Soul of the New Consumer (also published by Nicholas Brealey Publishing) and Impulse, David has been dubbed the father of neuromarketing for his pioneering studies on analyzing brain activity for research and commercial purposes. www.thebrainsell.co.uk

Rezensionen

David Lewis is pre-eminent among... marketing gurus. He is known as the father of neromarketing. The Brain Sell, his latest book, works very well as an up-to-the minute primer on why people buy and how to manipulate them. Pretty much every trick is covered from the use of smells and colours to subliminal priming. Financial Times