Larita Shelby

The Brand Beside The Brand eBook (eBook, ePUB)

10 Reasons to step from behind and stand beside the brand

• Format: ePub

Produktbeschreibung

Whether you are an entrepreneur, an employee or a seasoned business owner, the way customers engage with you has totally changed. Therefore, a company's brand worthiness is up to every single person connected with the brand. This book transforms the traditional notions of a business that backs a product or an employee who is backed by a company. Instead it offers transitional ideas and suggestions that realign the business, the business professional and the product side by side, thus creating a multi-dimensional relationship with the customer, the product, the business and the business professional. To earn the trust of the marketplace, you must get out front and stand beside the brand and bring the full wealth of experience from your journey to add optimal credibility to all that you have to offer.

If you're reinventing yourself or motivating your workforce for better customer relationship management (CRM), this book will show you how to be the brand beside the brand, without compromising the importance or integrity of the product itself, or the company with whom the product is associated. The Brand Beside The Brand provides valuable insight to help you move past perceived obstacles in order to diversify your marketing & communications strategies, while identifying the hidden assets that can provide great value to your business or personal brand.

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Produktdetails

• Verlag: SB Media
• Seitenzahl: 146
• Erscheinungstermin: 26. April 2018
• Englisch
• ISBN-13: 9780971202184
• Artikelnr.: 52505555

Autorenporträt

LaRita Shelby is a seasoned marketing & media professional with experience in advertising, branding, public relations and digital media. She is a former broadcaster for the Department of Defense, who has travelled to England, Africa, the Far East, Germany and the Caribbean Islands. LaRita has consulted several clients, including multi-millionaires who sought her guidance when developing their personal brands. LaRita graduated Summa Cum Laude from Touro University with a Masters in Media & Communication Psychology, and her undergrad degree is from Loyola Marymount. LaRita is a member of Sigma Gamma Rho Sorority and she currently works in business, education, entertainment & the arts. For speaking, workshops, customer service training or business consultation visit LaRitaShelby.com