The business career in its public relations (eBook, ePUB) - Shaw, Albert
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Albert Shaw's 'The Business Career in its Public Relations' delves deeply into the intricacies of public relations in the business world, exploring its significance and impact on corporate success. Written in a scholarly tone with a focus on practical insights, Shaw's work provides readers with a comprehensive understanding of how businesses can effectively manage their public image. This book stands out for its meticulous research and clear writing style, making it accessible to both students and professionals interested in the field of public relations. Set against the backdrop of the early…mehr

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Produktbeschreibung
Albert Shaw's 'The Business Career in its Public Relations' delves deeply into the intricacies of public relations in the business world, exploring its significance and impact on corporate success. Written in a scholarly tone with a focus on practical insights, Shaw's work provides readers with a comprehensive understanding of how businesses can effectively manage their public image. This book stands out for its meticulous research and clear writing style, making it accessible to both students and professionals interested in the field of public relations. Set against the backdrop of the early 20th century, Shaw's analysis of the evolving role of public relations in business offers valuable lessons that remain relevant today. As a prominent figure in the field of journalism and public affairs, Shaw's expertise and experience shine through in his thoughtful examination of this critical aspect of business operations. 'The Business Career in its Public Relations' is a must-read for anyone seeking to enhance their understanding of the dynamic relationship between business and public perception.
Autorenporträt
Albert Shaw (1857-1947) was an American journalist, editor, and prolific author, renowned for his expertise in political science and municipal affairs. Born in Shandon, Ohio, he completed his undergraduate education at Iowa College and later pursued graduate studies at Johns Hopkins University under the tutelage of the renowned political scientist, Woodrow Wilson. Shaw's literary contributions provided insightful analyses of American and European politics. His scholarly work extended to issues of public administration, a subject he approached with systematic rigor and reformist zeal. Most notably, Shaw's 'The Business Career in Its Public Relations' (1927) stands as a reflective examination of the ethical and societal responsibilities of business practices, emphasizing the impact of corporate conduct on the broader community. This work showcases Shaw's commitment to bridging the gap between the private ambitions of the business world and their implications for public welfare. His writing is characterized by its clarity, methodical organization, and thoughtful discourse on the intersection of commerce, ethics, and public life. Throughout his career, Shaw remained an influential figure in the discussion of public policy and governance, and his texts continued to be cited for their forward-looking perspectives on social and economic matters.