Albert Shaw

The business career in its public relations (eBook, ePUB)

Mastering Public Relations for Business Success

• Format: ePub

Produktbeschreibung

In "The Business Career in Its Public Relations," Albert Shaw explores the intricate interplay between business practices and public perception during a transformative era in American industry. Shaw employs a deft literary style, combining analytical prose with poignant case studies, to elucidate the evolving nature of business relationships with the public and institutions. This work contextualizes public relations within the broader scope of economic growth in the late 19th and early 20th centuries, positioning it as a vital component of corporate identity and reputation management amidst rising consumerism and an increasingly skeptical society. Albert Shaw, a prominent journalist and commentator of his time, brings a wealth of experience from his extensive career covering business and societal issues. His perspective is shaped by his deep engagement with key figures in the business world and his keen observation of the socio-economic trends influencing public opinion. Shaw'Äôs insights reflect the challenges faced by businesses in balancing profitability with social responsibility, illustrating how the foundations of modern public relations were being forged in response to public scrutiny and changing consumer expectations. This book is an essential read for scholars, business professionals, and anyone interested in understanding the genesis of public relations as a discipline. Shaw'Äôs penetrating analysis not only highlights the historical significance of public relations but also offers timeless strategies for navigating today'Äôs complex business landscape. Readers will find invaluable lessons on the importance of transparency and communication in fostering trust and loyalty in an ever-evolving marketplace.

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Produktdetails

• Verlag: Good Press
• Seitenzahl: 120
• Erscheinungstermin: 20. Dezember 2019
• Englisch
• ISBN-13: 4064066145392
• Artikelnr.: 58932114

Autorenporträt

Albert Shaw (1857-1947) was an American journalist, editor, and prolific author, renowned for his expertise in political science and municipal affairs. Born in Shandon, Ohio, he completed his undergraduate education at Iowa College and later pursued graduate studies at Johns Hopkins University under the tutelage of the renowned political scientist, Woodrow Wilson. Shaw's literary contributions provided insightful analyses of American and European politics. His scholarly work extended to issues of public administration, a subject he approached with systematic rigor and reformist zeal. Most notably, Shaw's 'The Business Career in Its Public Relations' (1927) stands as a reflective examination of the ethical and societal responsibilities of business practices, emphasizing the impact of corporate conduct on the broader community. This work showcases Shaw's commitment to bridging the gap between the private ambitions of the business world and their implications for public welfare. His writing is characterized by its clarity, methodical organization, and thoughtful discourse on the intersection of commerce, ethics, and public life. Throughout his career, Shaw remained an influential figure in the discussion of public policy and governance, and his texts continued to be cited for their forward-looking perspectives on social and economic matters.