The Business of Beauty - Your Guide To Happiness And Success In The Salon … von Carrie Herzner

Considering a career in the salon industry? Are you a recent cosmetology school graduate or stylist new to the business? Being a hairstylist is so much more than "doing hair." It's about uniting inner beauty with outward appearances... it's about effectively communicating with and finding a connection to every client that sits in your chair. Mastering the art of communication, possessing professional business skills, and taking care of your needs as a stylist are just as important as mastering the perfect haircut. This book will tell you how that's done. Written specifically with cosmetology s...

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Considering a career in the salon industry? Are you a recent cosmetology school graduate or stylist new to the business? Being a hairstylist is so much more than "doing hair." It's about uniting inner beauty with outward appearances... it's about effectively communicating with and finding a connection to every client that sits in your chair. Mastering the art of communication, possessing professional business skills, and taking care of your needs as a stylist are just as important as mastering the perfect haircut. This book will tell you how that's done. Written specifically with cosmetology students, those considering a career in hair design, and stylists in mind, each chapter of The Business of Beauty specifically addresses the following topics in a personal, fun and thorough way. Chapter titles include: *So You Want to be a Hairstylist?(That's Great-Hairdressers Are Amazing!)*The Salon Environment(The Pretty and the Not-So-Pretty)*Life After Cosmetology School(The Apprenticeship)*Contracts(The Legend of the Non-Compete Agreement)*Your First Year as a Hairstylist(Building a Clientele)*What Clients Look for in a Salon and Stylist(Words of Wisdom From the Client's Perspective)*Pricing Your Services(Knowing When, Why and How to Increase Your Prices)*Professionalism in the Modern Salon (Or, "You Stay Classy San Diego"-Ron Burgundy)*Oh, That's Personal(Aligning Your Personality With Your Image)*First Impressions(The Art of Shampooing)*A Good Hairdresser is Hard to Find(Putting Yourself in the Client Chair)*Social Media(Building Your Business Online)*Making Mistakes(How to Avoid Them, and What to Do When You Make One)*Balancing Work and Family(Creating Your Ideal Work Schedule)* The Evolution of Your Career(Employment Options in the Salon Industry)*Exit Strategy(Moving From One Salon to the Next)*Burnout(Warning Signs and How to Deal With It)*Switching Gears(Becoming a Hairstylist As a Second Career)* Why Hair?(Because You're Awesome, That's Why) Full of client testimonials, advice and tips from salon owners and successful veterans of the industry, The Business of Beauty is your go-to manual on how to create success and happiness in the salon industry. In an industry that survives on fulfilling the needs of others, The Business of Beauty teaches you how to take care of your clients and just as importantly-how to take care of yourself.

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