Brian Moeran

The Business of Ethnography (eBook, ePUB)

Strategic Exchanges, People and Organizations

• Format: ePub

Produktbeschreibung

Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 238
• Erscheinungstermin: 7. Januar 2021
• Englisch
• ISBN-13: 9781000189933
• Artikelnr.: 60859551

Autorenporträt

Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.

Inhaltsangabe

Introduction: Strategic Exchanges Part I: Frames 1 Baptized by Fire 2
Analysing Frames 3 Frames at Work Part Il: Networks 4 Managing Impressions
5 Making Connections 6 Doing Business Part III: Fields 7 Exhibition of
Virtue 8 The Art of Capitalizing 9 Creative Fields CoacluJoa: The Business
of Ethnography