The Business of Gamification (eBook, ePUB)

A Critical Analysis
Redaktion: Dymek, Mikolaj; Zackariasson, Peter

• Format: ePub

Produktbeschreibung

This edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 252
• Erscheinungstermin: 13. September 2016
• Englisch
• ISBN-13: 9781317581444
• Artikelnr.: 45971074

Autorenporträt

Mikolaj Dymek is an Associate Professor in the Department of Media and Communication Science at Mid Sweden University, Sweden. Peter Zackariasson is an Associate Professor in Marketing in the School of Business, Economics and Law at the University of Gothenburg, Sweden.

Inhaltsangabe

Part 1: Internal Organisational Perspectives
1. Roleplaying Games at Work: About Management, Gamification and
Effectiveness
Emmanuelle Savignac
2. Feeding the Red Critter: The Gamification of Project Management Software
Raul Ferrer Conill
3. Gamification as Ideological Praxis: On Play, Games and the Modding of
Management
Alf Rehn
Part 2: External Organisational Perspectives
4. Game of Gamification: Marketing, Consumer Resistance and Digital Play
Lena Olaison and Saara L. Taalas
5. Win, Earn, Gain: Gamification in the History of Retailing
Franck Cochoy and Johan Hagberg
6. Inside the Gamification Case of a Mobile Phone Marketing Campaign: The
Amalgamation of Game Studies with Marketing Communications?
Mikolaj Dymek
7. Samsung Nation: A Gamified Experience
Tracy Harwood and Tony Garry
8. Play a Game, Save the Planet! Gamification as a Way to Promote Green
Consumption
Christian Fuentes
Part 3: Conceptual Perspectives
9. Gamification for Sustainability: Beyond the Ludo-Aesthetical Approach
Per Fors and Thomas Taro Lennerfors
10. Designing for the Play Instinct: Gamification, Collective Voodoo and
Mumbo Jumbo
Stephen Webley and Karen Cham
11. Total Gamification and the Limits of Our Imagination
Per H. Hedberg and Mattias Svahn
12. Old Things - New Names
Peter Zackariasson