Colin Barrow, Paul Barrow, Robert Brown

The Business Plan Workbook (eBook, ePUB)

A Step-By-Step Guide to Creating and Developing a Successful Business

• Format: ePub

Produktbeschreibung

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to
- Come up with a winning business idea
- Complete market and competitive research
- Set up a winning marketing strategy
- Forecast watertight financials and projections
- Define realistic operations and staffing
- Deliver an unforgettable pitch to potential backers and investors

This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 320
• Erscheinungstermin: 3. Februar 2021
• Englisch
• ISBN-13: 9781789667387
• Artikelnr.: 60967793

Autorenporträt

Colin Barrow, Paul Barrow, Robert Brown

Inhaltsangabe

Section
ONE: Strategy and purpose; Chapter
01: Introduction; Chapter
02: Assignment 1:Coming up with a winning idea for your business plan; Chapter
03: Assignment 2:Strategy
the big picture; Chapter
04: Assignment 3:You and your team; Section
TWO: Market research; Chapter
05: Introduction; Chapter
06: Assignment 4:Researching customers; Chapter
07: Assignment 5:Researching competitors; Chapter
08: Assignment 6:A plan for market research; Section
THREE: Competitive marketing strategies; Chapter
09: Introduction; Chapter
10: Assignment 7:Products and/or services; Chapter
11: Assignment 8:Pricing; Chapter
12: Assignment 9:Advertising and promotion; Chapter
13: Assignment 10:Place and distribution; Chapter
14: Assignment 11:People, process and physical environment; Chapter
15: Assignment 12:Competing online; Section
FOUR: Operations; Chapter
16: Introduction; Chapter
17: Assignment 13:The selling methods plan; Chapter
18: Assignment 14:Making, outsourcing and supplies; Chapter
19: Assignment 15:Legal and regulatory factors; Section
FIVE: Reviewing financing requirements and options; Chapter
20: Introduction; Chapter
21: Assignment 16:The sales forecast; Chapter
22: Assignment 17:Cash
flow projections; Chapter
23: Assignment 18:The profit and loss account; Chapter
24: Assignment 19:The balance sheet; Chapter
25: Assignment 20:Break
even analysis; Chapter
26: Assignment 21:Estimating financing requirements; Chapter
27: Assignment 22:Stress testing your business projections; Section
SIX: Business controls; Chapter
28: Introduction; Chapter
29: Assignment 23:Financial controls; Chapter
30: Assignment 24:Sales and marketing controls; Chapter
31: Assignment 25:Other business controls; Section
SEVEN: Writing up and presenting your business plan; Chapter
32: Introduction; Chapter
33: Assignment 26:Writing up and presenting your business plan; Chapter
34: Index of key organizations and resources for business planning;