Molly Suber Thorpe

The Calligrapher's Business Handbook (eBook, ePUB)

Pricing & Policies for Lettering Artists

• Format: ePub

Produktbeschreibung

The Calligrapher's Business Handbook is a guide to best business practices and pricing strategies for calligraphers and lettering artists. Whether you're starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will welcome the invaluable ideas in this handbook. Award-winning graphic designer, renowned calligrapher, and bestselling author of Modern Calligraphy, Molly Suber Thorpe shares her hard-earned insights to answer your most pressing business questions.

Molly has packed these pages with advice you won't find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists:

• How professional calligraphers charge for their services
• Whether to charge flat rates or hourly rates
• When - and how - to offer discounts or freebies
• How to charge for commercial work, such as logo designs
• How to get the most bang for your advertising budget
• What goes into a fair project contract
• How to navigate copyright licensing and know your rights!

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Produktdetails

• Verlag: Levine Greenberg Literary Agency, Inc.
• Seitenzahl: 72
• Erscheinungstermin: 16. Mai 2017
• Englisch
• ISBN-13: 9780692879283
• Artikelnr.: 49103406