Catherine Shaw

The Campaign Manager (eBook, PDF)

Running and Winning Local Elections

• Format: PDF

Produktbeschreibung

Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 352
• Erscheinungstermin: 13. März 2018
• Englisch
• ISBN-13: 9780429958823
• Artikelnr.: 55280030

Autorenporträt

Catherine Shaw served twelve years (three terms) as mayor of Ashland, Oregon, and four years as a member chief of staff in the Oregon legislature. She has over two decades of campaign management experience, and has taught campaign courses at Yale, the University of California, and Southern Oregon University.

Inhaltsangabe

Preface
How to Use This Handbook
The Ten Commandments of Campaigning
The Cardinal Sins of Campaigning
1. Precinct Analysis: The Sinners, the Saints and the Savables
2. The Campaign Team and Volunteer Organization
3. The Campaign Brochure
4. Digital and Social Media
5. Fundraising
6. Lawn Signs
7. Targeting Voters
8. Media
9. The Candidate
10. The Issue-Based Campaign
11. Getting Out the Vote (GOTV)
12. The Campaign Plan
13. After the Ball
Afterword
Notes
Appendix A: Conducting a Precinct Analysis
Appendix B: Campaigning on a Shoestring