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Doktorarbeit / Dissertation aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, University of Teesside (Prague College), Sprache: Deutsch, Abstract: After living in Prague, the Czech Republic for over one year and missing the usual endless supply of African food and other goods that was the norm in both London and Dublin places where the Researcher had previously lived, the Researcher wondered why there is a dearth of similar opportunities in the Czech Republic. Another motivation for this research was the limited number of Afrocentric businesses in the Czech Republic. This scarcity in the country informed the Researcher‟s search for the reasons behind this unusual occurrence. The Researcher applied four established social science theories and tools to investigate the phenomenon of the dearth of Afrocentric businesses in the Czech Republic and why their rate of bankruptcy is higher than any other businesses in the country. The result of the research shows completely different reasons from what was the popular perception by both the Afrocentric businesses and their customers. A very good example is the wrongly held notion that the Czech Republic has a different set of rules for trade permit registration for Afrocentric businesses in comparison to Czech owned businesses but the findings shows that the government regulations are the same for all aspiring business entrepreneurs. The final conclusion of the Researcher is that many of the challenges facing Afrocentric businesses in the Czech Republic have multiple origins and all these origins were uncovered in this research project.