Why aren't your communication efforts working?
The book addresses common pitfalls, like waiting too long, delivering "bad" news and hitting people with the wrong kinds of information.
How many people should you involve in your new effort?
There's advice on engaging the masses and there are real stories of organizations who harnessed the power of their people.
What should you do about those who resist?
Do you have to turn all of them into supporters? Read about finding the people in your "sweet spot" and focusing on them.
How will you keep people excited and engaged?
The book offers tips for getting buy-in and maintaining momentum.
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