71,95 €
inkl. MwSt.
Sofort per Download lieferbar
payback
36 °P sammeln
  • Format: PDF

The research papers and cases in The Changing Dynamics of International Business in Africa provide multi-disciplinary insights on the opportunities and challenges of doing business in Africa, as well as on the changing competitive dynamics in the region, as Western, BRIC and African multinationals intensify their fight for market dominance.

Produktbeschreibung
The research papers and cases in The Changing Dynamics of International Business in Africa provide multi-disciplinary insights on the opportunities and challenges of doing business in Africa, as well as on the changing competitive dynamics in the region, as Western, BRIC and African multinationals intensify their fight for market dominance.
Autorenporträt
Ifedapo Adeleye is Senior Lecturer of Management and Director of the Emerging and Frontier Markets Initiative at Lagos Business School, Nigeria. He is engaged in research investigating the internationalization of African firms, and has authored over thirty papers, book chapters and cases. He received his PhD from Manchester Business School, UK.

Kevin Ibeh is Professor of Marketing and International Business and Assistant Dean for Management at Birkbeck, University of London, UK. He has consulted for the World Bank Group and OECD, and he is considered a leading authority on African multinationals. He has authored over a hundred papers and books.

Abel Kinoti is Dean of the Riara School of Business at Riara University, Kenya, and the founding Chair of the AIB Sub-Saharan Africa chapter. He holds a doctorate degree from Nelson Mandela Metropolitan University. He has over eighteen years of teaching, research and consulting experience in marketing and international business.

Lyal White is Director of the Centre for Dynamic Markets at GIBS, South Africa, where he is also Senior Lecturer of Political Economy and Strategy in Africa, Asia and Latin America. He has authored over twenty book chapters and over a dozen journal articles and research reports.

Rezensionen
"The book contains a mix of overview, quantitative and qualitative, case-study chapters, which makes it more comprehensive than other books written on similar themes. ... The emphasis on Chinese, Brazilian and Indian investment on the continent, which the book discusses in detail, is timely and important. ... This book is a unique contribution to the literature on international business in Africa and consequently deserves to be widely read." (Pádraig Carmody, South African Journal of International Affairs, Vol. 23 (2), 2016)