Marylee Sachs

The Changing MO of the CMO (eBook, ePUB)

How the Convergence of Brand and Reputation is Affecting Marketers

• Format: ePub

Produktbeschreibung

Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 120
• Erscheinungstermin: 1. April 2016
• Englisch
• ISBN-13: 9781317038887
• Artikelnr.: 44872974

Autorenporträt

MaryLee Sachs has over 25 years of experience in integrated marketing, most recently as US Chairman and Worldwide Director of Consumer Marketing for PR giant Hill and Knowlton. She has worked with and advised many blue chip organizations including Procter and Gamble, Kellogg's, PepsiCo, HSBC, Motorola, American Express, Frito-Lay, Porsche, Kodak and Anheuser-Busch. MaryLee has been based in the US for the last nine years where she has been an active member of the Marketing 50 and an advisor to The CMO Club. She served as a jury member for the PR category in its inaugural year at the Cannes Lions International Festival of Creativity in 2009, and she is a member of the Marketing Group of Great Britain, the Marketing Society (UK), PRSA and Advertising Women of New York.