Tobias Reinold

The China Brand Report (eBook, ePUB)

An overview of China's biggest and most valuable brands

• Format: ePub

Produktbeschreibung

China's influential brands are mostly unknown to the average western consumer. This might change soon, with the striving economy of China entering the economy of the West. This report gives an overview of China's biggest companies and their brands. A strongly recommended read for practitioners and academics alike who want to keep up with the current development in the Middle Kingdom.

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 72
• Erscheinungstermin: 23. Dezember 2009
• Englisch
• ISBN-13: 9783640499793
• Artikelnr.: 51320895