Colin Hawes

The Chinese Transformation of Corporate Culture (eBook, PDF)

• Format: PDF

Produktbeschreibung

In recent years, Chinese policymakers and corporate leaders have focused significant attention on the concept of corporate culture. This book will reveal the political, social and economic factors behind the enormous current interest in corporate culture in China and provide a wide range of case studies that focus on how large corporations like Haier, Huawei and Mengniu have attempted to transform their cultures, and how they represent themselves as complying with the Chinese government's interpretation of "positive" corporate culture.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 192
• Erscheinungstermin: 14. Juni 2012
• Englisch
• ISBN-13: 9781136311185
• Artikelnr.: 38262844

Autorenporträt

Colin Hawes is a Senior Lecturer in the Law Faculty at the University of Technology Sydney. He teaches in the areas of business law, Chinese law, and corporations.

Inhaltsangabe

Introduction: The Corporate Culture Phenomenon in China Part 1: The Theory
and Politics of Corporate Culture in China 1. Corporate Culture in China:
Official and Academic Interpretations 2. Following or Re-Drawing the Party
Line? Large Chinese Firms Transforming Their Cultural Values Part 2:
Techniques and Vehicles for Transforming Corporate Culture 3. Corporate
Culture Propaganda Campaigns: Techniques for Promoting Positive Cultural
Values within Chinese Corporations 4. Corporate Magazines as a Vehicle for
Promoting Corporate Culture and Cultivating Employees 5. Leading by
Example: CEOs, Moral Leadership, and the Promotion of Corporate (and
Chinese) Culture 6. Corporate Culture and Incentive Systems: Haier and
Huawei Conclusion: A Hybrid Socialist Corporate Culture (with Chinese
Characteristics)?