Min Ding, Jie Xu

The Chinese Way (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book describes the contemporary Chinese way of life based on extensive primary and secondary data. With personal perspectives from close to 1000 successful Chinese from academia, business, and government, it equips readers with a deep understanding of a major player in global business.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 366
• Erscheinungstermin: 7. August 2014
• Englisch
• ISBN-13: 9781317818298
• Artikelnr.: 49354319

Autorenporträt

Min Ding is the Smeal Professor of Marketing and Innovation at Pennsylvania State University, USA and Advisory Professor of Marketing and Director of Institute for Sustainable Innovation and Growth (iSIG) at Fudan University, China.

Jie Xu is a Research Associate at Institute for Sustainable Innovation and Growth (iSIG), Fudan University, China.

Inhaltsangabe

Preface 1. The Chinese Way of Life, Version 2014 Part I: Customs and
Traditions 2. Face: The Three-Tiered Chinese Version of Honor 3. From a
Nation of Etiquette to a Society of Gifting 4. Presumption of
Untrustworthiness (Guilt) 5. Unwritten rules 6. Promises 7. Pursuit of
Quick Success and Instant Benefits (PQSIB) 8. Drinking Culture Part II:
Social Structure 9. Harmonious Society 10. Subcultures 11. Social Circles
12. Employment Equality 13. The Status of Women 14. Migrant Workers Part
III: Marriage and Family 15. Families 16. Ideal Spouse and Child 17.
Extramarital Relationship 18. Divorce and Divorcees 19. Leftover Women
Part IV: Needs, Value and Aspiration 20. Life Objectives and the Chinese
Dream 21. Role Models 22. The Generations 23. The Nouveau Riche 24.
Environmentalism Part V: World View 25. Attitude towards Foreign Nations
26. Cultural Identity 27. Faux emigrants Part VI: Religion and Belief 28.
Religion and Faith 29. Superstition Part VII: Arts and Entertainment 30.
Nine Traditional Skills of the Cultured Chinese 31. Duanzi 32. Cuisine 33.
Nightlife Part VIII: Governing System 34. Political System: Governing as
Partners 35. Legislative System: People's Congresses 36. Administrative
System 37. Legal System 38. Corruption 39. Social Thoughts Part IX:
Economic System 40. The Three Types of Chinese Companies 41. Business to
Business 42. Business to Consumer Market 43. Brands 44. Pursuit of
Expensive Products Part X: Education System 45. K-12 and Beyond 46.
Studying Abroad 47. Executive Master of Business Administration (EMBA) 48.
Professor and Scholarships Part XI: Communication System 49. Unidirectional
Communication 50. Bidirectional Communication 51. Open Circle Communication
52. Closed Circle Communication