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Endryu CHen, partner vedushchej venchurnoj kompanii Andreessen Horowitz i byvshij rukovoditel' v Uber, zayavlyaet: v mire vysokotekhnologichnogo biznesa setevye effekty podobny panacee. V etoj knige Endryu CHen rasskazyvaet, kak kompanii LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, Pinterest i drugie preodolevali stopper «holodnogo starta» - zapuska produkta, kogda klienty eshche ne znayut o nem, kak pri pomoshchi setevyh effektov privlech' na svoyu storonu milliardy pol'zovatelej i kak uspeshno masshtabirovat' svoyu biznes-model'
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