Albert N. Greco

The College Textbook Publishing Industry in the U.S. 2000-2022 (eBook, PDF)

The Search for Competitive Marketing Strategies

• Format: PDF

Produktbeschreibung

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Produktdetails

• Verlag: Springer International Publishing
• Seitenzahl: 133
• Erscheinungstermin: 17. Mai 2023
• Englisch
• ISBN-13: 9783031304156
• Artikelnr.: 68086540

Autorenporträt

Albert N. Greco is Professor of Marketing in the Gabelli School of Business at Fordham University, USA. He is the author or editor of nineteen scholarly books, ten professional books, and more than thirty journal articles. He has lectured about book publishing at Harvard University, The World Bank, and The Library of Congress.

Inhaltsangabe

1. The State of the U.S. College Textbook Industry to 2000.- 2. The Impact of Disruption on the College Textbook Publishing Industry: 2001-2012.- 3. The Responses of the Major College Textbook Publishers: 2013-2018.- 4. College Bookstores and College Textbook Publishers Confront Dramatic Developments and Challenges: 2019-2021.- 5. The Future of College Textbook Publishing.

Rezensionen

"Albert N. Greco explains in his concise, carefully researched history of recent changes in the college textbook industry. ... Greco is one of the country's leading experts on the economics of publishing ... . He has done yeoman's labor collecting relevant statistics about publishers' sales, revenues and costs-all presented in neat, easily digestible tables-and detailing the bankruptcies, mergers and other major developments within the industry." (Jonathan Zimmerman, Publishing Research Quarterly, November 17, 2023)

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