Martyn Drake

The Commercial Charity (eBook, ePUB)

How Business Thinking Can Help Non-Profits Grow Impact and Income

• Format: ePub

Produktbeschreibung

Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services.

Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization.

Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 216
• Erscheinungstermin: 3. April 2020
• Englisch
• ISBN-13: 9781789663297
• Artikelnr.: 58930304

Autorenporträt

Martyn Drake is recognized as one of the leading experts on strategy and commerce within the non-profit sector. He founded Binley Drake Consulting, with clients including WeightWatchers, Walgreens Boots Alliance, Joules, First Choice, and many more. Since 2013, he has worked in the non-profit sector for clients including the National Autistic Society, the National Health Service, Royal Mencap Society, Parkinson's UK, Sense and Anthony Nolan.

Inhaltsangabe

Chapter
00: Introduction
A commercial journey; Chapter
01: The business of charity; Chapter
02: Developing earned income; Chapter
03: Customer
centred models; Chapter
04: The business of social change; Chapter
05: Improving business performance; Chapter
06: A strategy for commerce; Chapter
07: Keys to commercial success; Chapter
08: Leading the charge;