Stuart Thomson

The Company and the Activist (eBook, PDF)

Going Beyond PR

• Format: PDF

Produktbeschreibung

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 170
• Erscheinungstermin: 12. November 2024
• Englisch
• ISBN-13: 9781040183434
• Artikelnr.: 72314087

Autorenporträt

Stuart Thomson is a public affairs and communications specialist, and published author. He advises clients on all elements of their political engagement and reputation management running his own consultancy, CWE Communications. Stuart regularly provides comment across the media, is an honorary research fellow at the University of Aberdeen, a regular speaker at conferences and delivers training for leadership teams. He was listed as one of the Top 100 Public Affairs Consultants by Total Politics, was shortlisted for the IoD and CIPR Director of the Year award, and won Vuelio online influencer of the year in the current affairs category.

Inhaltsangabe

Preface. Introduction. Chapter 1. Activism: What to expect. Chapter 2. The
power of communities. Chapter 3. Business relations. Chapter 4. The legal
approach: Shareholder activism and beyond. Chapter 5. The business
fightback: Attempts to build immunity. Conclusion: Learning lessons