Andrew Crouch

The Competitive Mind (eBook, PDF)

Strategy for Winning in Business

• Format: PDF

Produktbeschreibung

This is a guide to the principles of competitive business strategy. The book draws, chapter by chapter, on illustrative instances and examples involving vigorous competition between determined rivals in business. It offers helpful ideas for devising ways to prevail in confrontation with business competitors. Based on the course on competitive strategy taught by the author over the past ten years to executives and undergraduates, the book provides a thought-provoking complement to standard textbooks. Each chapter addresses a key strategic principle, richly illustrated with topical business examples, and followed by student questions at the end of the chapter. Most contemporary accounts of strategic thinking concentrate on preserving a business in steady state through thinking about economics, markets and business development, rather than dealing directly with psychological confrontation between business rivals.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 240
• Erscheinungstermin: 15. September 2008
• Englisch
• ISBN-13: 9780470740224
• Artikelnr.: 37299141

Autorenporträt

Andrew Crouch joined the Business School at Bond University in 1989, just as the University opened. Prior to his move to Bond he held academic positions in the Melbourne Business School and the Australian Graduate School of Management. His professional interests have been based in managerial psychology where he completed his doctorate. Andrew has taught and consulted in strategy, competitive intelligence and the management of change.