Janice Reynolds

The Complete E-Commerce Book (eBook, PDF)

Design, Build & Maintain a Successful Web-based Business

• Format: PDF

Produktbeschreibung

Although the dot-com bubble has burst, that doesn't mean e-commerce is dead. This books shows how to build a successful e-commerce operation, incorporating careful planning of the customer experience, effective design, cutting-edge programming, and robust server configuration, as well as marketing, customer service, order processing, warehousing, and shipping. Hardware and software options are also discussed.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 374
• Erscheinungstermin: 30. März 2004
• Englisch
• ISBN-13: 9781482295665
• Artikelnr.: 57480795

Autorenporträt

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book. She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.

Inhaltsangabe

Preface, Chapter 1: The E-Commerce Phenomenon, Chapter 2: Designing Your Website, Chapter 3: The Devil is in the Details, Chapter 4: Server Hardware, Chapter 5: Redundancy, Chapter 6: Connectivity, Chapter 7: Security, Chapter 8: Infrastructure Software, Chapter 9: E-Commerce Solutions, Chapter 10: Adjunct Software, Chapter 11: Quality Assurance, Chapter 12: Website Maintenance and Management, Chapter 13: Consultants and Vendors, Chapter 14: Web-hosting Services, Chapter 15: Search Engines and Directories, Chapter 16: Marketing Your Website, Chapter 17: Customer Service, Chapter 18: Logistics and Order Fulfillment, Chapter 19: Final Thoughts, Appendix: Computer Basics, Glossary, Index