Sarah White

The Complete Idiot's Guide to Marketing, 2nd edition (eBook, ePUB)

Priceless Pointers on the Classic "Four P's"-Product, Place, Price, and Promotion

• Format: ePub

Produktbeschreibung

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

EUR Guerilla marketing
EUR Marketing to Boomers and Latinos
EUR Online marketing
EUR Targeted-but-affordable direct mail
EUR Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
EUR Practical, do-it-yourself distribution strategies
EUR Analysis of business segments and trends, and much more.

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Produktdetails

• Verlag: Dorling Kindersley Ltd
• Erscheinungstermin: 4. November 2003
• Englisch
• ISBN-13: 9780241881590
• Artikelnr.: 64244413

Autorenporträt

Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and as a consultant for Adams Advertising Streetwise Advisor.