The book is also unique in that in addition to the fundamentals of the subject content it practically also follows the end to end journey of a model CH Clothing Company as it threads its way through all the key disciplines and incorporates mini case studies with challenges that are designed to test the understanding of the reader.
It will be particularly beneficial to students and those who are maybe considering a career in the industry. Individuals who are already part of the fashion buying and merchandising community will find this book to be invaluable in that it provides a complete simplified overview of all the integral activities and roles that go to make up the topic and thereby will provide a broader insight into their own career.
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