Michael Bhaskar

The Content Machine (eBook, ePUB)

Towards a Theory of Publishing from the Printing Press to the Digital Network

• Format: ePub

Produktbeschreibung

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

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Produktdetails

• Verlag: Anthem Press
• Seitenzahl: 200
• Erscheinungstermin: 1. Oktober 2013
• Englisch
• ISBN-13: 9780857281227
• Artikelnr.: 49424545

Autorenporträt

Michael Bhaskar

Inhaltsangabe

Acknowledgements
Introduction: Useful Middlemen
Chapter 1: The Problem of Publishing
Chapter 2: The Digital Context and Challenge
Chapter 3: How Content Works
Chapter 4: The System of Publishing
Chapter 5: Models
Chapter 6: Addressing Problems, Meeting Challenges
Conclusion: Inside the Content Machine
Bibliography
Index