Gordon R. Foxall

The Continuum of Consumer Choice (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 240
• Erscheinungstermin: 12. März 2024
• Englisch
• ISBN-13: 9781040002674
• Artikelnr.: 69854721

Autorenporträt

Gordon R. Foxall is Distinguished Research Professor at Cardiff Business School and Visiting Research Professor of Economic Psychology at Reykjavik University. He holds a PhD in industrial economics and business studies (University of Birmingham), a PhD in psychology (Strathclyde University), and a higher doctorate (Doctor of Social Science (DSocSc)) also from the University of Birmingham. He is the author of 350 refereed papers and chapters and 35 books, and has held visiting positions at the Universities of Oxford, Michigan, Guelph, South Australia, and Durham. He is a Fellow of the Academy of Social Sciences, the British Psychological Society, and the British Academy of Management. His most recent books are Intentional Behaviorism and The Theory of the Marketing Firm.

Inhaltsangabe

Preface

Chapter 1 Introduction

Part I Conceptualizing Consumer Choice

Chapter 2 Context, Valuation, and Rationality

Chapter 3 A Research Strategy for Consumer Psychology

Chapter 4 The Significance of Temporal Horizon

Part II Levels of Exposition

Chapter 5 A Suite of Models

Chapter 6 Coming to Terms with Intentionality

Chapter 7 Neural Foundations of Valuation

Part III Confronting Conceptual Duality

Chapter 8 Responsive Behavior and Considered Action

Chapter 9 Complementarity and Incommensurability

Chapter 10 Confluence

Bibliography