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  • Format: ePub

Targeted Social Media Campaign:
- Develop a targeted social media campaign across platforms like Instagram, Twitter, and Facebook, leveraging hashtags related to hockey, travel, and Canadian culture.
- Share engaging content such as photos, videos, and quotes from the book to generate interest and attract followers.
Influencer Partnerships:
- Collaborate with hockey influencers, travel bloggers, and Canadian culture enthusiasts to promote the book to their followers.
- Engage influencers who have a strong affinity for hockey and travel, and who can authentically endorse the
…mehr

  • Geräte: eReader
  • mit Kopierschutz
  • eBook Hilfe
  • Größe: 1.68MB
Produktbeschreibung
Targeted Social Media Campaign:

- Develop a targeted social media campaign across platforms like Instagram, Twitter, and Facebook, leveraging hashtags related to hockey, travel, and Canadian culture.

- Share engaging content such as photos, videos, and quotes from the book to generate interest and attract followers.

Influencer Partnerships:

- Collaborate with hockey influencers, travel bloggers, and Canadian culture enthusiasts to promote the book to their followers.

- Engage influencers who have a strong affinity for hockey and travel, and who can authentically endorse the book to their audience.

Book Tour, Bookstore Signings and Author Events:

- Organize a book tour; arrange book signings, author readings, and speaking engagements at local and national bookstores, hockey arenas, and cultural venues.

- Partner with hockey organizations, book clubs, and cultural institutions to co-host virtual speaking engagements

Email Marketing Campaign:

- Build an email list of hockey fans, travel enthusiasts, and Canadian culture aficionados, and send targeted email campaigns promoting the book.

Offer exclusive content, pre-order discounts, and behind-the-scenes insights to incentivize subscribers to purchase the book.

Collaboration with Hockey Communities:

- Partner with hockey leagues, teams, and associations to promote the book to their members and fans.

- Offer special discounts or giveaways for members of these communities and sponsor local events or tournaments to increase visibility.

Online Advertising Campaign:

- Launch targeted online advertising campaigns on platforms like Google Ads, Facebook Ads, and hockey-related websites and forums.

Engagement with Hockey Forums and Communities:

- Engage with online forums, discussion groups, and social media communities dedicated to hockey to spark conversations about the book.

- Share excerpts from the book to generate interest.

Media Outreach and Press Releases:

- Distribute press releases and review copies to relevant media outlets, sports journalists, and bloggers covering hockey, travel, and Canadian culture.

- Pitch feature stories, interviews, and guest appearances to secure media coverage and generate buzz around the book's release.

Cross-Promotion with Canadian Tourism Organizations:

- Partner with Canadian tourism and travel organizations to promote the book as a unique exploration of Canadian culture and landscape.

- Collaborate on social media campaigns, blog posts, and promotional materials to highlight the book's connection to Canadian travel experiences.


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Autorenporträt
RONNIE SHUKER is an author, editor, freelance writer, and an editor-at-large for The Hockey News. He has traveled to places such as North Korea, Chernobyl, Transnistria, and the Himalayas, where he took part in the Guinness World Record for the highest altitude hockey game ever played. He lives in the Greater Toronto Area and plays pickup hockey north of the city.