Nitish Singh, Arun Pereira

The Culturally Customized Web Site (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Does the appeal and attractiveness of a website's design vary depending on the nationality of the consumer using it? The answer, based on the authors' research, is a resounding YES. The authors reveal that the key factors driving this phenomenon are the cultural tendencies that exist within countries. The implications to corporations and institutions that want to draw customers of various nationalities to their websites (and keep them there) are obvious. This book provides a step-by-step, theoretically sound, hands-on approach that goes beyond website translation and localization, to a new standard of cultural customization. Both specific recommendations and broad guidelines on how websites can be culturally customized to appeal to specific nationalities are included, and are illustated by examples from companies like such as Dell, Amazon, Gap.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 176
• Erscheinungstermin: 18. April 2005
• Englisch
• ISBN-13: 9781136358524
• Artikelnr.: 38256214

Autorenporträt

Nitish Singh, Arun Perepson