Alan J. Porter

The CX Trinity (eBook, ePUB)

Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience
Illustrator: Potter, Douglas

• Format: ePub

Produktbeschreibung

Welcome to the CX Trinity, a look at how we talk to customers, the content we provide to them, and the contexts in which they consume it. CX is an abbreviation for customer experience and is often used as a hashtag in social media.

Trinity comes from the belief that any good customer experience is driven by a combination of three critical elements:

• Meeting the customer's needs
• Delivering the right content to help the customer
• Understanding the context of where, when, and how the customer interacts with you

These observations are pulled together from 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small organizations. These essays have been collected, updated, and edited for this volume.

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Produktdetails

• Verlag: XML Press
• Erscheinungstermin: 15. Februar 2021
• Englisch
• ISBN-13: 9781937434755
• Artikelnr.: 61249273

Autorenporträt

Alan J. Porter is a recognized industry thought leader, balancing both tactical and strategic knowledge and a gift for storytelling. He is a regular contributor to various industry sources, webinar host, and podcast guest, as well as an in-demand speaker for conferences.